Wawasee Community School Corporation — Brand Guide 2026

01 — The Brand

Why Branding Matters

Consistent branding and logo usage help create a strong, recognizable identity for our school. When people see our logo and colors repeatedly, they associate them with our corporation's positive experiences and values — building trust and loyalty, and making our messages more impactful.

It is the responsibility of all employees to uphold and promote the Wawasee brand by adhering to these guidelines when producing publications, presentations, and other collateral. The Communications Department is responsible for updating, maintaining, monitoring, and upholding the Wawasee brand.

What

A brand is the overall image and perception people have of an organization. It encompasses the name, logo, design, messaging, and the feelings and experiences associated with it. Being consistent is vital when it comes to communicating effectively.

Why

Consistent branding ensures all communications — whether online, in print, or in person — look professional and unified. This unity reinforces our commitment to our mission and values, making it clear we are dedicated to our students and community.

Who

The primary audiences for this guide are staff at WCSC, district schools, partner organizations, and creative professionals they work with to produce communications materials. All employees are responsible for adherence.

02 — Brand Colors

Color Palette

The Wawasee palette is grounded in school tradition. Always use official values to ensure consistency across print and digital. Click any swatch to copy its hex. Due to printing differences, variations may be slightly different.

Primary Colors

Copy

Wawasee Green

#143822

RGB 20, 56, 34

CMYK 64%, 0%, 39%, 78%

Pantone 5535 C

Copy

Wawasee Gold

#cc953c

RGB 204, 149, 60

CMYK 0%, 27%, 71%, 20%

Pantone 7510 C

Supporting Colors

Copy

Black

#000000

RGB 0, 0, 0

CMYK 0, 0, 0, 100

Copy

White

#ffffff

RGB 255, 255, 255

CMYK 0, 0, 0, 0

Copy

Dark Cool Gray

#63656A

RGB 99, 101, 106

CMYK 7, 5, 0, 58

Wawasee Green

100%

50%

25%

Wawasee Gold

100%

50%

25%

Black

100%

50%

25%

Dark Cool Gray

100%

50%

25%

03 — Typography

Fonts

WAWASEE
WARRIORS

Oswald

Primary Font

The primary font selected to represent Wawasee Community School Corporation. Used for all headlines, titles, labels, and body text across publications, presentations, and digital materials.

Light 300 Regular 400 Medium 500 Bold 700

Benedict

Decorative / Accent

Benedict should be used as a decorative or accent font only — for section headers, pull quotes, and special design moments. Never use for body text or where readability is critical. Must be used sparingly.

Script style — decorative use only

Type Hierarchy

H1

Wawasee Warriors

H2

Community School Corporation

H3

Student-Centered · Learning-Focused

Body

Wawasee Community School Corporation is committed to excellence in education and community engagement. Our students, staff, and families work together toward a shared vision of achievement.

Caption

Syracuse, Indiana · Est. 1958

Official Tagline — use in district-approved font, exactly as written

Student-Centered, Learning-Focused, Community-Rooted

04 — Logo Usage

WCSC Logos

Logos should be used consistently across all materials — flyers, websites, and social media — to ensure a unified and professional look. Always use official colors and proportions. All materials using official WCSC logos must be approved by administration prior to distribution.

Primary Logo

On White

On Green

On Black

Supporting Logos

Circle Logo

Warriors Circle

Warriors Logo

W — Wawasee

Athletic Logos

W with Arrow

WHS Athletics

WMS Sports

Building Logos

The Wawasee W logo and Warriors logos can be used with or without the bottom banner. The banner can include school names, official clubs, and athletic teams. Any name added to the banner must be approved by the WCSC Marketing Consultant.

Wawasee High School

Wawasee Middle School

Syracuse Elementary

Milford Elementary

North Webster Elementary

Chief Wawasee

The only representation of the likeness of Chief Wawasee shall be the approved Chief Wawasee color and black & white images. Any other image representing Chief Wawasee is prohibited. The approved logo should be the only depiction of Chief Wawasee used by any entity of Wawasee Community School Corporation.

Important Usage Restrictions

Any other image representing Chief Wawasee is prohibited. No other depiction or characterization of any Native American should be used. Any derogatory or negative stereotype related to Native Americans is strictly prohibited. All usage must be consistent with the official approved images only.

Do

Use logos consistently across all materials
Use official colors and proportions at all times
Scale proportionally — never stretch or distort
Use high-resolution files for print materials
Get administration approval before distribution
Maintain adequate clear space around the logo

Don't

Don't alter colors, proportions, or add effects
Don't rotate, skew, or distort the logo
Don't place on busy or clashing backgrounds
Don't recreate logos in unauthorized fonts
Don't distribute materials without approval
Don't use unauthorized Chief Wawasee imagery

05 — File Formats

File Usage Guide

Each file format serves a specific purpose. Using the correct file format ensures the best quality output for every application — from professional print to everyday digital use.

.eps

Print Materials, Posters, Ads, Professional Material — Vector format. Best for large-format print. Infinitely scalable without quality loss. Requires professional design software.

.tiff

Print Materials, Posters, Ads, Professional Material — High-resolution raster format. Ideal for professional printing where maximum image quality is required.

.pdf

Print Materials, Google Workspace, Microsoft Office, Web, Email — Universal format. Works everywhere. Preserves layout and fonts. Recommended for documents intended for distribution.

.jpeg

Google Docs, Sheets, Slides, Microsoft Word, Excel, PowerPoint, Web, Email — Compressed image format. Best for photos and general digital use. Not recommended for logos with transparency.

.png

Google Docs, Sheets, Slides, Microsoft Word, Excel, PowerPoint, Web, Email — Supports transparency. Recommended for logos in digital documents and web use. Best everyday-use logo format.

06 — Stationery

Email Signature & Letterhead

All staff email signatures and official communications should follow the standard format below using Oswald. This ensures a consistent, professional appearance across all correspondence.

Option 1 — Standard Format

Jeff Dyson

Marketing Consultant

(o) 574.601.4111
(m) 260.894.2788
jdyson@wawasee.k12.in.us
wawaseeschools.org/departments/communications

Signature Format Specifications

Font: Oswald throughout

First Name & Last Name Oswald Bold · 12pt

Title / School Oswald Normal · 12pt

Office Phone Oswald Normal · 10pt

Mobile Phone Oswald Normal · 10pt

Email Oswald Normal · 10pt

Department Website Oswald Normal · 10pt

Option 2 — Horizontal Layout

Jeff Dyson

Marketing Consultant | Wawasee School Corporation

Ejdyson@wawasee.k12.in.us M(260) 894-2788

07 — Communication

Communication Model

Our communication model exists in two forms — how information is formally structured to flow today, and how we want it to feel and function. These are not competing ideas; they work together. Understanding both is essential for anyone who communicates on behalf of WCSC.

Our Goal

The Current Structure

Community

Parents & Students

Staff

Leaders

Supt. · Board · Cabinet

The Superintendent, Board, and Cabinet are the formal origin point for district-wide communications. Messages travel outward through building and department Leaders, then to Staff, then to families and the broader community. This structure ensures organizational alignment and accountability — everyone is working from the same information at the same time.

Our Desire

The Aspirational Model

Community

Parents & Students

Staff

Supt. / Cabinet

Leaders

In our desired model, building-level Leaders — principals, athletic directors, department heads — are the primary communication drivers. They are closest to students, staff, and families. The Supt./Cabinet shifts to a supporting and coordinating role. This model creates communication that is faster, more personal, and more relevant at every level of the organization.

Consistent

Thoughtful

Organized

Putting It Into Practice

What This Means For You

Building Principals · Directors · Coaches

You Are at the Center

In the desired model, your voice is the most direct connection between WCSC and the people you serve. Communicate proactively and personally with your community. Use brand standards consistently so every message — regardless of which building it comes from — looks and sounds like Wawasee.

Superintendent · Cabinet · Board

You Are the Enabler

Your role is to set the standards, provide the tools, and coordinate district-wide messaging. Building leaders carry your vision forward. The brand guide you are reading right now is a direct expression of that responsibility — equipping every communicator in the district to represent WCSC well.

All Staff Members

You Are a Brand Ambassador

Every email, every social media post, every flyer, and every conversation is a reflection of WCSC. Consistent, thoughtful, organized communication — using district materials and brand standards — builds trust with families and the community over time. Your professionalism is the brand in action.

08 — Quick Reference

At a Glance

Colors

Wawasee Green

#143822 · Pantone 5535 C

Wawasee Gold

#cc953c · Pantone 7510 C

Black

#000000

White

#ffffff

Dark Cool Gray

#63656A

Fonts

Oswald

Primary Font · All Weights · Headlines & Body

Benedict

Decorative / Accent Font · Use Sparingly

Official Tagline

Student-Centered,
Learning-Focused,
Community-Rooted

Ensuring adherence to brand guidelines is crucial for maintaining a consistent and effective brand identity. It is the responsibility of all employees to uphold and promote the Wawasee brand by adhering to brand guidelines when producing publications, presentations, and other collateral representing Wawasee Community School Corporation. Please see the full Branding Guide at www.wawaseeschools.org